The Name Change Game
A little history to start.
Skill-Life, Inc. began two years ago as a company called CentsCity, LLC. Last year, when we formally established our corporate status, we took on our present name. We chose Skill-Life, Inc. largely because it gives us a larger umbrella to work under — after all, we’re not just talking about building financial literacy, we’re talking about giving youth, families, and communities tools with which to develop critical life skills.
At present, CentsCity remains the name of the financial literacy product we’re building now — a virtual world packed with cool games and videos that teach kids about money! I came up with the name CentsCity almost three years ago in one of those “Ah hah!” moments that felt just right. However, since taking the name out into the real world, there’s been a significant obstacle that we didn’t before anticipate — people often think we’re saying “Sin City”. Now, ain’t that something — Sin City is pretty much the complete antithesis of CentsCity’s mission.
So, as we get closer to an actual launch of our Beta for live customers, we’re having to look again at the name CentsCity and determine if we indeed want to make it our central brand. For the last week or so, we’ve been throwing around all sorts of names — waiting for that “Ah hah” — but nothing has come to mind that really sticks.
Most of all, we’re looking for a name that is cool and exciting to tweens and teenagers. That, by itself, is a mighty tall order. Then, we want something that says what we’re doing (i.e. financial literacy) and how we’re doing it (i.e. virtual world). I’ve been wondering lately if the financial literacy part has been holding us back, forcing us into words like economics, money, bucks, and such, that may not quite get at the FUN that we consider first and foremost. Perhaps, we need to go a different route all together.
We’ll keep working at it. All options on the table, as always, including simply sticking with CentsCity. We’ll end up somewhere good as gold eventually. If you have any thoughts to help get us there, we’d love to hear from you.
For now, we know this much — at Skill-Life, Inc., we’re creating a one-of-a-kind experience that will make money make sense at a time when just that is needed more than ever.
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